According to the latest report by IMARC Group, titled “Mobile TV Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027” the global mobile TV market size reached US$ 11.3 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 18.7 Billion by 2027, exhibiting a growth rate (CAGR) of 9.1% during 2022-2027.
A mobile television (TV) is a service that provides the seamless television broadcasting of videos over handheld and mobile devices. It can be available either for free through the internet or as a paid service. The content can also be downloaded to be viewed by the user at their convenience. A mobile TV utilizes various technical systems, such as Wi-Fi or WiMAX, terrestrial networks to send radio and wireless signals, satellite technology to deliver broadcasts, etc. It is used to watch the latest real-time traffic reports, news, live telecasts of sporting events, television shows, etc. Compared to traditional cable television, a mobile TV provides a high quality and more customizable experience to the end-user.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
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Mobile TV Market Trends:
The increasing utilization of smart devices, including tablets and mobile phones, and the rising levels of internet penetration across the globe are primarily driving the mobile TV market. Apart from this, the escalating popularity of premium sports, movies, entertainment content through Video on Demand (VoD) platforms, etc., is also stimulating the market growth. Additionally, the introduction of 5G broadcast services is further propelling the product demand, owing to its several benefits, such as high data speed, exhaustive media consumption facilities, reliable connectivity, etc. Besides this, the widespread adoption of free-to-air services, especially in developing countries, is acting as another significant growth-inducing factor. Furthermore, the elevating levels of disposable incomes and the growing consumer expenditures on leisure and entertainment activities are anticipated to fuel the mobile TV market in the coming years.
Competitive Landscape With Key Players:
The competitive landscape of the mobile tv market has been studied in the report with the detailed profiles of the key players operating in the market.
Some of these key players include:
- Asianet Satellite,
- AT&T Inc.
- Bell Canada (BCE Inc.)
- Bharti Airtel Limited
- Charter Communications Inc.
- Comcast Corporation
- Consolidated Communications
- Cox Communications Inc.
- MobiTV Inc.
- SPB TV AG
- Tata Sky Ltd. (TOF)
- United States Cellular (Telephone and Data Systems)
- Verizon Communications Inc., etc.
Key Market Segmentation:
The report has segmented the mobile tv market on the basis of content type, technology, service type, application and region
Breakup by Content Type:
- Online Video
- Live Streaming
Breakup by Technology:
Breakup by Service Type:
- Free-to-Air Services
- Pay TV Services
Breakup by Application:
Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Turkey, South Africa, Others)
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Key Highlights of the Report:
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- Market Trends
- Market Drivers and Success Factors
- Impact of COVID-19
- Value Chain Analysis
- Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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