latest Instagram Graph API
What marketers should be aware of Instagram, which was first launched in 2010, has seen its users grow from 1 million users in December 2010 to more than one billion active monthly users. It’s not surprising that as the use of consumers on Instagram has increased check now and so has the business use. Brands are joining the discussion on Instagram to connect with their customers, expand their reach and tell their brand’s story through images.
The growth of video-based content from consumers
This approach to visually-generated content for consumers (CGC) has been paying dividends. In 2017 in our network of more than 6,000 retail and brand websites, the visual CGC experienced an increase of 55% year-over-year in conversion rates and had the highest revenue rate per user (RPV) rise of all content for consumers.
The interplay between visual CGC and the privacy of the consumer
In the past, brands have utilized hashtags, mentions of their handle, and tagged photos to discover the content that their users are sharing via social networks. With these identifiers, brands can reach out to users through comments on the post and then request permission for their image or video. To submit these requests at a large scale and arrange the content they have sourced, brands use technology, such as our Curations platform, which helps automate the process using Instagram’s API.
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Finding visual content from Instagram
What do these mean? What does this mean for Bazaarvoice and our clients who purchase images from Instagram? Like anything else that happens in e-commerce and social media, We evolve. Curations are no exception. Curations engineers have been busy creating how we integrate with Instagram Graph API and developing solutions to meet the ever-changing demands.
Companies focused on collecting visual content have traditionally run campaigns that engage their customers by utilizing hashtags to call their audience to action whenever they post videos and photos. With the new rules for Instagram, brands must encourage the use of their account and the campaign’s specific hashtag.
Instagram Graph API updates what marketers should be aware of
Brands must be aware that even though the quantity of content could decline, the amount of content you can collect and the content’s quality is likely to rise. This makes them more likely to grant permission and more likely to remain loyal who can recognize your brand’s voice and tone and are more at integrating with your standards for content.
The new graph API update isn’t the only significant change Instagram has made to serve its customers and users better, and it certainly won’t be the final one. Since the company, along with social media in general, evolves and changes, We will follow suit and aid our customers navigate the future of social commerce.